Pay-TV giant, Multichoice Nigeria, has announced another round of price increases across its DStv and GOtv subscription packages, set to take effect from March 1, 2025. The company communicated this adjustment to its customers on Monday, citing rising operational costs driven by inflation and currency depreciation in Nigeria.
In the notice titled “Price Adjustments for DStv and GOtv Packages,” Multichoice explained that the decision was necessary to maintain the delivery of high-quality local and international content using advanced technology.
The price adjustments affect all tiers of both DStv and GOtv services. Below is a breakdown of the new pricing:
DStv Packages
DStv Compact: From ₦15,700 to ₦19,000 (25% increase)
DStv Compact Plus: From ₦25,000 to ₦30,000 (20% increase)
DStv Premium: From ₦37,000 to ₦44,500 (20% increase)
GOtv Packages
GOtv Jinja: From ₦3,600 to ₦3,900
GOtv Jolli: From ₦4,850 to ₦5,800
GOtv Max: From ₦7,200 to ₦8,500
GOtv Supa: From ₦9,600 to ₦11,400
GOtv Supa Plus: From ₦15,700 to ₦16,800
Multichoice attributed the price hike to the rising cost of doing business in Nigeria. The company cited economic challenges such as the depreciation of the naira and inflation, currently over 30%, as key factors inflating its operational expenses. These economic pressures have also impacted household budgets across the country.
This announcement comes on the heels of similar price increases in 2023 and 2024. Last year alone, Multichoice raised prices twice, in April and November, leading to significant customer dissatisfaction. By September 2024, the company reported losing 243,000 subscribers in just six months due to these adjustments and economic hardships faced by Nigerians.
While some customers may see this as an added burden amid rising costs of living in Nigeria, others may explore alternative entertainment options or downgrade their packages. Multichoice has previously faced legal challenges over its pricing policies but has consistently defended these decisions as necessary for sustaining its services.
For existing subscribers looking to adjust their plans or understand how this impacts their budgets, Multichoice encourages them to visit their nearest service center or contact customer support directly.
