MultiChoice Uganda has unveiled a groundbreaking subscription option called “Ka Weekie,” allowing DStv and GOtv users to pay for their TV services on a weekly basis starting from as low as UGX 5,000 (approximately $1.35). This new flexible payment model aims to cater to customers with dynamic lifestyles, such as students, travelers, and those on tight budgets, who may find monthly subscriptions restrictive or unaffordable.
The “Ka Weekie” initiative provides full access to all channels within a subscriber’s chosen package for seven days, maintaining the same quality and content range as traditional monthly plans. Existing subscribers can easily switch between weekly and monthly payments, while new customers must first activate a monthly subscription before opting for the weekly plan.
Colin Asiimwe, Head of Marketing at MultiChoice Uganda, emphasized the customer-centric nature of the campaign: “This innovation is about giving our customers control, letting them choose how and when they pay without losing the content they value. It’s about variety, inclusion, and making our services work better for different lifestyles”.
The weekly subscription packages cover a broad spectrum of budgets and preferences. For DStv, prices range from UGX 5,000 for the Lumba package to UGX 37,000 for the Compact package. GOtv weekly packages start at UGX 5,000 for Lite and go up to UGX 37,000 for Supa Plus. Subscribers can conveniently access these packages via the MyDStv and MyGOtv apps, USSD code *206#, mobile money platforms like Airtel Money and MTN MoMo, partner banks, and selected agents nationwide.
The launch of “Ka Weekie” in Uganda has sparked discussions among Nigerian subscribers and industry watchers about the possibility of MultiChoice introducing a similar weekly subscription model in Nigeria. Nigeria, with its large DStv and GOtv user base, has recently experienced multiple subscription price hikes—up to 21% in early 2025—prompting calls for more flexible and affordable payment options.
Many Nigerian viewers, facing economic challenges such as inflation and currency depreciation, have expressed interest in a weekly payment plan that better fits fluctuating incomes and financial realities. On social media platforms, users have questioned why MultiChoice Nigeria has not yet adopted the weekly subscription model, which could offer relief to budget-conscious customers.
Industry analysts view the Ugandan rollout as a potential blueprint for Nigeria. Given Nigeria’s status as MultiChoice’s largest market in Africa, introducing a weekly plan could help the company retain subscribers amid rising competition from streaming platforms and changing consumer habits.
MultiChoice Nigeria has not officially announced plans to launch weekly subscriptions, but the success of “Ka Weekie” in Uganda could influence future strategies aimed at enhancing customer flexibility and satisfaction.
The introduction of weekly subscriptions marks a significant shift in the pay-TV industry’s approach to customer engagement. It reflects a broader trend of adapting to economic pressures and evolving viewer preferences by offering more accessible and customizable payment options.
