Temidayo Ojo has been appointed as the new CEO of Jumia Nigeria and has promised to focus on growing the company’s presence beyond major cities while keeping the current workforce intact.
In a recent exclusive interview, Ojo revealed his priority to deepen customer experience and strengthen the seller ecosystem in Nigeria. He plans to expand Jumia’s e-commerce services to secondary cities across the country, tapping into Nigeria’s vast market potential.
Ojo’s appointment comes after his successful stint as CEO of Jumia Ghana and years of experience within Jumia since 2020. Returning to lead Jumia Nigeria, a market he knows well, he called the role both an honour and a big responsibility.
He praised the outgoing CEO, Sunil Natraj, for steering a strong turnaround. Jumia Nigeria recently recorded a 22% year-on-year increase in Physical Goods Orders and a 20% growth in Gross Merchandise Value (GMV) in dollars for Q1 2025. Ojo plans to build on this momentum by focusing on locally relevant innovations and partnerships.
Addressing concerns about possible job cuts, which often follow leadership changes, Ojo was clear that there are no plans for layoffs. He described Jumia’s people as its biggest asset and stressed the company’s commitment to growth and improving service delivery.
Ojo also stated the challenges and nuances of the Nigerian market, such as its large, diverse population, infrastructure gaps, currency fluctuations, and inflation. His experience in both Nigeria and Ghana, he says, equips him to navigate these issues while finding new opportunities.
