MultiChoice Group has launched a new feature on the MyDStv app that allows users to split the cost of their monthly subscriptions.
This shared payment option enables a primary account holder to send a payment link to a second user, making the division of the monthly bill between two parties possible.
This new feature aims to address affordability concerns and the rising competition in the media market.
Recall, MultiChoice reported a loss of nearly 3 million traditional TV subscribers over the last two years, due to high inflation, naira devaluation, and the expansion of global streaming services.
In late 2025, French media giant Canal+ finalized a majority takeover of MultiChoice, securing over 94% ownership. The new shared payment feature, as well as hardware price cuts and entry-level content additions, marks one of the first major product updates under this new ownership structure to stabilize its subscriber base.
“What matters now is how DStv fits into people’s lives month after month. We want customers to have options that make it easier to stay connected, even when budgets are tight” – Willington Ngwepe, CEO of MultiChoice
The company has added channels like WWE, Trace Ngoma, and Trace Gospel to its most affordable “Access” packages to improve value at the bottom of its pricing tier.
