Spotify reports 163% growth in Nigeria since 2021 launch

Spotify says music streaming in Nigeria has grown at an average rate of 163.5 per cent since the platform launched in the country in February 2021.

The company revealed in a statement that it recorded triple-digit year-on-year growth in its early years and has sustained strong momentum through 2025.

According to Spotify, the surge has been driven by Afrobeats, which continues to dominate listening patterns. Local streams of Afrobeats have increased by 5,022 per cent between 2021 and 2025.

Other genres like Amapiano have also recorded significant growth. Amapiano streams rose by 10,330 per cent within the same period, while Gospel and Praise music grew by 5,499 per cent. Hip-hop and Rap saw a 3,020 per cent increase, and R&B recorded a 2,602 per cent rise.

The platform also revealed the growing interest in indigenous-language music. Indigenous-language songs streams increased by 554 per cent in 2024 and by 87 per cent in 2025. Globally, streams of indigenous-language songs rose by 141 per cent in 2024 and 41 per cent in 2025.

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