YouTube has partnered with FIFA to expand global access and digital engagement for the 2026 FIFA World Cup.
The agreement allows media partners to stream select matches in full on YouTube, broadcast the first 10 minutes of every game live, and publish extended highlights.
FIFA will also make content from its digital archive available, including full past matches and iconic moments, giving fans additional ways to engage with the tournament.
FIFA Secretary General Mattias Grafström said the partnership is designed to strengthen global reach and fan interaction;
“By spotlighting FIFA’s premium content and unlocking new opportunities for media partners and creators, this agreement will engage global fans in ways never seen before”
The 2026 World Cup will be hosted by Canada, Mexico, and the United States, and will be the first edition to feature 48 teams, making it the largest in the history of the tournament.
The ability to stream the opening minutes of every match may allow fans to sample games before committing to full broadcasts, thereby increasing overall viewership and engagement.
However, full live match rights remain with traditional broadcasters, and YouTube has not disclosed how many matches will be available in full or which partners will receive streaming rights.
