MTN Group has started using artificial intelligence (AI) to improve its network and services in Nigeria, setting the pace for a bigger rollout across Africa.
MTN, one of Africa’s biggest telecoms companies, announced it is now using AI to manage network traffic and deliver better service to customers in Nigeria. This move is part of its “MTN Genova” programme, which aims to transform how the company operates by using responsible AI technology at scale.
The new AI systems are not just for Nigeria. MTN is also testing smart fuel management for data centres in South Africa, energy management in Benin, and fibre cut detection in Côte d’Ivoire. These efforts are all coordinated by MTN’s Artificial Intelligence Centre of Excellence, which works alongside a Cloud Centre of Excellence and a team of over 300 engineers.
MTN says its AI team is focused on building solutions that are ethical and safe, following strict guidelines set by its Responsible AI Policy. A special committee within MTN’s leadership oversees this work.
Mazen Mroué, MTN’s Chief Digital Infrastructure Officer, explained, “AI is no longer just a tool. It’s now the engine changing how businesses work and how value is created globally. We’re building AI for Africa, by Africans, to unlock real value for everyone.” He added that AI is helping people do more and is becoming a natural part of everyday life and work.
MTN is also working with African startups to develop local language AI models. These models will help with customer service and make digital experiences better for users across the continent.
The company believes that, with the right infrastructure, talent, and partnerships, AI can help Africa grow faster. MTN’s goals include making its operations more efficient, improving customer experience, cutting costs, and supporting digital growth that includes everyone.
“AI is not just about automation, it’s about boosting human potential and transforming how we live and work,” said Mazen Mroué, MTN’s Chief Digital Infrastructure Officer.
Experts say AI could add as much as $1.5 trillion to Africa’s economy by 2030, with millions of new digital jobs expected.
