Bolt has rolled out a new Family Profile feature that allows users in Nigeria to book rides and pay for up to nine family members or friends from one account.
This new option is designed to make ride-hailing easier for families and caregivers who want better control over spending and trip management. Users can add loved ones, inclusive of older relatives or anyone less familiar with apps, to a shared account, monitor trip activity live, and set monthly spending limits. The Family Profile simplifies the current process, which requires separate arrangements every time someone else needs a ride.
Country Manager Osi Oguah said the feature reflects Bolt’s aim to fit real-life movement patterns. “It’s about control, visibility, and freedom in one feature. We’re excited to bring this to Nigerians,” he explained. Each member added must be over 18 and have their own Bolt account. While the main user oversees payments and trip notifications, individuals can still book rides independently. Booking rides for unaccompanied minors is not permitted under this feature, ensuring safety and compliance with Bolt’s rules.
Bolt points out that 2-6% of rides were already booked for others on its platform, but the Family Profile makes this smoother and more secure. It is particularly helpful for parents, caregivers, or those supporting relatives who might not use smartphones regularly. Real-time trip alerts and live location sharing also offer peace of mind to account holders, who can quickly react if anything unusual happens during a ride.
This launch ties into Bolt’s ongoing improvements to its app’s safety and usability, which include emergency assistance and trip verification codes. The Family Profile could encourage more Nigerians to adopt ride-hailing, especially among older adults who face barriers with tech and payments. Bolt’s new feature changes how Nigerian families manage their daily transportation, making it more practical and safer for everyone involved.
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