Sony recently launched its latest ULT Power Sound series in Lagos, Nigeria, during a lively Independence Day celebration. The new range of party speakers – ULT Tower 9, ULT Field 5, ULT Field 3, and ULTMIC1 – were unveiled at the Sheraton Lagos Hotel, with influencers, tech bloggers, and media in attendance for live demos and interactive sessions.
The event featured music performances, karaoke, quizzes, and plenty of networking. Sony’s new speakers are designed for both home and on-the-go enjoyment, offering strong bass, portability, and smart connectivity to suit Nigeria’s vibrant entertainment lifestyle. Notable local influencers helped spread excitement by sharing moments across their social media channels.
Sony’s Managing Director for Middle East and Africa, Jobin Joejoe, showcase the brand’s commitment to innovation in the Nigerian market, saying the new series was created to deliver sound and experiences that fit the energetic spirit of the nation.
These products build on Sony’s earlier entry into Nigeria’s audio scene and show continued support for entertainment as a key part of local culture. Industry insiders expect the new sound series to drive more options and sales for music lovers and party-goers as Nigeria’s entertainment sector keeps growing.
