X—formerly known as Twitter, has begun testing live streaming capabilities, with none other than Elon Musk leading the charge. On January 7, 2025, Musk captivated audiences by broadcasting himself playing a video game for nearly two hours, marking a significant step in his ambition to transform X into an “everything app.”
The live stream lasted for 1 hour and 38 minutes and drew in a massive audience eager to watch Musk navigate through the game. Viewers flooded the comment section, sparking lively discussions and sharing humorous suggestions for future streams. One user playfully suggested Musk’s username should be “Percy Verence,” while another asked if he would consider playing Detroit: Become Human. The interactive nature of the stream highlighted X’s potential to offer a unique and engaging experience that could rival established platforms like Amazon’s Twitch and Google’s YouTube.
Musk’s casual interactions with viewers created a vibrant atmosphere during the stream. Comments ranged from genuine admiration to light-hearted jokes, with one user marveling at how Musk managed to play high-intensity games without missing a target. Another user humorously imagined a future stream featuring Musk and former President Trump playing Wii Sports together.
This live streaming test is part of Musk’s broader vision for X, which he has described as evolving from “Twitter 1.0” into a comprehensive platform that combines features from various applications, including YouTube, LinkedIn, and even banking services. “We’re rapidly transforming the company,” Musk emphasized during a recent meeting with employees.
This latest streaming attempt follows Musk’s earlier experiment in October 2023, where he played Diablo IV for 52 minutes. That initial stream garnered around 20,000 views despite some technical hiccups. In contrast, the January 2025 live stream showed remarkable improvement, attracting millions of viewers and confirming X’s potential as a serious contender in the live streaming arena.
As X continues to innovate and expand its offerings beyond text and video posts, this test stream signals an exciting new chapter for the platform. With Musk at the helm, users can expect more engaging content and interactive experiences in the future.
