MTN Group, Africa’s largest mobile network operator, has announced plans to launch a new streaming platform tailored for mobile and broadband users across the continent. The move is part of MTN’s strategy to accelerate Africa’s digital economy and compete with established players like Netflix, Amazon Prime Video, and Showmax.
The platform will be developed in collaboration with Synamedia, a UK-based video software provider. Leveraging Synamedia’s advanced cloud-based technologies, the service will offer live TV and video-on-demand content. It will feature diverse monetization models, including subscriptions, ad-supported content, and free streaming channels with targeted advertising.
MTN aims to deliver culturally relevant content by curating offerings based on local languages, viewing habits, and preferences. This approach seeks to enhance audience engagement and accessibility across its footprint in 16 African markets.
Selorm Adadevoh, MTN’s Group Chief Commercial Officer, emphasized the platform’s potential to transform video consumption in Africa. “We see a unique opportunity to provide high-quality, accessible content while driving digital inclusion,” he said.
The initiative places MTN in direct competition with global platforms like Netflix and Disney+, as well as regional services such as Showmax. By capitalizing on Africa’s growing smartphone adoption and improving connectivity infrastructure, MTN hopes to establish itself as a key player in the continent’s streaming space.
