Lebara Nigeria has officially setup to compete in the telecom market with a fresh approach: selling voice minutes instead of traditional airtime.
The company rolled out its 0724 phone number series and secured full connectivity with all major Nigerian networks, promising seamless calls from day one.
Lebara holds a Tier 5 Mobile Virtual Network Operator (MVNO) license, the highest level in Nigeria, allowing it to lease infrastructure and offer innovative services nationwide. Unlike usual airtime, where you pay upfront and minutes disappear unpredictably, Lebara’s voice bundles let you buy exact minutes. For example, if you buy 100 minutes and your call lasts 30 seconds, you still have 99 minutes and 30 seconds left. This means clearer billing and better value for users.
Samuel Alabi, Lebara’s Head of Corporate Communications, said, “You buy minutes, not airtime. That’s the kind of clarity and control we’re bringing to Nigerian telecoms.” The company aims to offer affordable, transparent, and high-quality services to compete with big players like MTN and Airtel.
Lebara’s entry could shake up Nigeria’s $20 billion telecom market by giving customers more control and pushing other operators to improve.
The launch is set for the third quarter of 2025, and it could make mobile communication more predictable and affordable for millions of Nigerians.
