Meta, the owner of Facebook, has just removed about 500,000 accounts for spam and fake engagement in only the first half of 2025. The company also took down nearly 10 million profiles pretending to be popular content creators, in an effort to make Facebook feeds fresher and fairer for everyone.
This latest action is part of Meta’s campaign to fight back against copycat pages and impersonators that flood the platform with recycled or fake content. By reducing visibility for unoriginal posts, and cutting off monetization for repeat offenders, the company hopes real creators will finally get noticed.
“Creators should be celebrated for their unique voices and perspectives, not drowned out by copycats and impersonators,” Meta said in a statement.
The new crackdown goes beyond bots and obvious spam. Meta is now targeting accounts that simply repost photos, videos, or text from other people without permission or real changes. These repeat offenders won’t just lose chances to make money, they’ll also see their reach drop across Facebook.
Meta is also testing new features that make it easier to trace back viral videos to whichever account first posted them. This should help boost authentic voices and beat back copycats.
The company is rolling out new tools as well. Facebook’s Professional Dashboard now gives clearer insights into which posts are getting seen, and warns creators if their page risks losing reach or monetization.
Meta says more updates are coming in the next few months as it works to keep Facebook relevant, fair, and a place where original ideas stand out.
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