MultiChoice Nigeria, the operator of the popular pay-TV services DStv and GOtv, has announced a further reduction in the cost of its decoders, effective November 1.
The price of a DStv decoder package has been cut from ₦10,000 to ₦7,900, while a GOtv decoder is now priced at ₦6,500.
This is the second time MultiChoice is reducing its decoder price in recent months in order to increase accessibility to its services and reverse the decline in its active subscriber base.
MultiChoice, is currently facing a challenging market environment, particularly in Nigeria, which is one of its largest markets. The company reported a loss of $1.2 million active subscribers across its African operations in the financial year ended March 31, 2025, bringing its total base down to $14.5 million.
The company attributes this downturn to macroeconomic pressures, specifically the depreciation of African currencies against the US dollar, and intense competition from global streaming services like Netflix and YouTube.
This latest price cut, coinciding with the launch of the company’s Festive Campaign, after an earlier, substantial price adjustment in June, where the DStv decoder price was slashed by 50%.
The Executive Head of Marketing of MultiChoice Nigeria, Tope Oshunkeye, stated that the decision to slash decoder prices is aimed to keep entertainment within reach for all Nigerians and is an attempt to win back its lost customers.
The strategy is focused on attracting new users and retaining existing ones by emphasizing affordable access to premium content, including popular live sports like the Premier League and AFCON.
