Nigerian software company BluuPay has eliminated monthly subscription fees for its business management software, making it available to small and medium-sized enterprises (SMEs) at no subscription cost.
The move comes amid persistent challenges in the local retail sector, where merchants frequently struggle with inefficient manual bookkeeping and poor financial tracking. According to the Organisation for Economic Co-operation and Development (OECD), many African SMEs struggle not because they lack customers, but because weak record-keeping and financial management make it difficult to monitor profits, inventory and sales performance, with many businesses still relying on physical ledgers.
BluuPay’s software is designed to address these issues by automatically recording transactions, updating inventory levels in real time, and generating profit calculations as sales are entered.
According to the company, the platform includes tools that allow merchants to monitor daily revenue, track customer debts and review sales performance without requiring advanced accounting skills.
Speaking on the development, BluuPay Chief Executive Officer, Stephen Bitrus, said the company’s decision to eliminate subscription fees was driven by the need to improve access to essential business tools for small business owners.
”Too many small business owners in Nigeria operate without clear financial insight, uncertain of their actual profits, what products are performing, or where their money goes. We built BluuPay to address these challenges, and we believe such solutions should not be priced in a way that excludes those who need them most” – Stephen Bitrus, BluuPay CEO
BluuPay stated that the removal of subscription fees is intended to accelerate the adoption of digital business management tools among traditional retailers, reducing reliance on manual and paper-based record-keeping systems.
