Google has announced the opening of applications for the 2025 edition of its Hustle Academy program, designed to support small and medium-sized businesses (SMBs) in Kenya, Nigeria, and South Africa. This initiative aims to bridge the gap in business skills and funding that often hinders the growth of African SMBs.
The 2025 program will focus on AI-powered business training, equipping entrepreneurs with the skills to integrate AI into operations, enhance marketing strategies, and leverage AI insights for strategic growth. Participants will also receive training in core business fundamentals such as strategy, financial management, digital marketing, and leadership development.
Eligible businesses must have been operational for at least one year and be seeking to expand. The program offers expert mentorship, practical case studies, and networking opportunities. Additionally, a new season of the “Hustle Academy Brings You” speaker series will feature inspiring stories from successful African entrepreneurs like Adenike Ogunlesi and Brian Jura.
Applications for the free, virtual bootcamp are now open at g.co/hustleacademy. This initiative builds on the success of previous years, having supported over 15,000 SMBs since its launch in 2022.
