MTN Nigeria has announced the rebranding of its fibre broadband service, previously known as MTN Fibre Broadband, to FibreX. The move is part of MTN’s broader push to deliver faster, more reliable, and accessible internet to Nigerians, aligning with the country’s National Broadband Plan to achieve 70% broadband penetration by 2025.
According to Egerton Idehen, MTN Nigeria’s Chief Broadband Officer, the new FibreX brand is designed to be more modern and relatable, aiming to connect with customers on a personal level. “The launch of FibreX reiterates our dedication to supporting Nigeria’s digital transformation journey. By enhancing our infrastructure and services, we aim to bridge the digital divide and foster inclusive growth,” Idehen said.
FibreX will continue to use MTN’s robust Fibre to the Home (FTTH) infrastructure, offering ultra-fast internet speeds, at least 25 Mbps in cities and 10 Mbps in rural areas. The company also plans to support the federal government’s initiative to expand Nigeria’s fibre-optic network from 35,000 km to 125,000 km, ensuring more homes and businesses can access high-speed connectivity.
The rebrand is not just cosmetic. MTN wants to educate and excite users in “home-passed locations”, areas where homes are eligible for FTTH connections, about the benefits of FibreX. The new identity reflects MTN’s commitment to digital inclusion and a better customer experience for all Nigerians.
