Airtel Africa has entered a new partnership with Xtelify to roll out advanced AI-powered tools across its operations in 14 African countries.
The multi-year, multi-million dollar deal will give 150,000 Airtel field agents access to Xtelify’s software. With this platform, agents can gain key market insights, create targeted strategies, and deliver better customer service. The system will also help detect spam and prevent fraud, making telecom services safer for users.
Airtel Africa says this move will help simplify its operations, improve customer experience, reduce customer losses, and raise revenue per user. According to Jacques Barkhuizen, Airtel Africa’s Group Chief Information Officer:
“This partnership marks a transformative leap in our mission to build Africa’s digital future. By harnessing Airtel’s AI platforms that have proven scale in India, we are simplifying operations and accelerating personalized experiences across our 14 African markets.”
Xtelify, a subsidiary of India’s Bharti Airtel, is bringing in tools that have already worked in India. Bharti Airtel’s Global Business Chief, Binod Srivastava, said:
“Combining our Xtelify platform with Airtel Africa’s vision will allow us to address industry-wide challenges like spam and fraud while ensuring customer protection and digital transformation.”
Airtel Cloud, another offering from Bharti Airtel, has also been unveiled. The cloud service can handle up to 1.4 billion transactions per minute and gives businesses modern IT and AI features, managed by more than 300 experts.
Airtel is not alone in this AI push. MTN Group recently started using AI to improve its service in Nigeria, including smarter network management and energy use. MTN says responsible AI will help transform its entire business, not just in Nigeria but across Africa.
