Meta and Nigerian fashion brand I.N Official are set to launch the first-ever AI-powered fashion collection at Africa Fashion Week London on Saturday, August 9, 2025.
The collection, titled Transcendence, was crafted using Meta AI technology throughout every step of the design process—from fabric and colour choices to storytelling and visualization.
Nigerian designer Ifeanyi Nwune, Creative Director of I.N Official, led this innovative project. Using Meta AI’s ‘Imagine’ feature, he generated design inspirations such as a unique silhouette that blends traditional Nigerian Agbada with Japanese Hakama styles. Meta AI also suggested creative accessories for both men’s and women’s fashion, showing how AI can be more than just a tool—it acts as a creative partner in fashion design.
Balkissa Idé Siddo, Public Policy Director for Sub-Saharan Africa at Meta, said the collaboration reflects African creativity on the global stage and shows how Meta AI, integrated into everyday apps like WhatsApp and Instagram, helps creators dream bigger and build faster.
Africa Fashion Week London, celebrating its 15th year, will run from August 9 to 10 at Space House in London. The event features runway shows, exhibitions, cultural showcases, and shopping halls, spotlighting African heritage and innovation in fashion.
This partnership between Meta and I.N Official not only pushes the boundaries of fashion and technology but also reflects Meta’s dedication to empowering African creatives with accessible tools to express themselves and reach global audiences.
