By Meta CEO Mark Zuckerberg and his AI Chief Alexandr Wang recently launched “Vibes,” a new feature within the Meta AI app that offers an endless feed of short, completely AI-generated video clips.
Unveiled on September 25, 2025, this latest product replaces the app’s previous Discover feed to redefine user engagement by offering a text-free, human-free, plot-free “TikTok-style” experience created and centered entirely on artificial intelligence video content.
The rollout of Vibes marks a bold move by Meta, the parent company of Facebook and Instagram, which has been investing billions to become a leader in AI technology and wearable smart devices.
Alexandr Wang, brought on board from AI startup Scale AI to lead Meta’s expanding AI efforts, revealed the new product alongside Zuckerberg via social media posts encouraging users to create, remix, or simply scroll through AI-created videos. These videos range from photorealistic to surreal depictions – such as humanoid bunnies dancing and aliens performing pull-ups – and often set to popular music snippets.
However, the reception to Vibes has been overwhelmingly negative among tech experts, social media users, and industry commentators alike. The feed has been criticized as “AI slop,” reflecting a growing disdain for AI-generated content perceived as low-quality or mindless.
“Nothing beats a real human video. Full circle effect is going to happen soon.” – says a commentator, Ubong Henry Udomah.
Comments under Zuckerberg’s announcement included reactions like “gang nobody wants this” and “Bro’s posting ai slop on his own app,” highlighting widespread skepticism about the product’s appeal. Some industry voices have warned the feature could exacerbate issues of addictive, low-value content that platforms like YouTube are actively trying to curb.
The introduction of Vibes signals Meta’s experimentation with novel AI-driven content formats, attempting to harness the viral nature of short-form video while bypassing traditional human creators. Yet, the harsh public and expert reaction underscores the challenges ahead in balancing innovation with user demand and content quality.
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