By Muhammad Sal
At the recent G.R.O.W Conference, Douglas Kendyson, founder of Selar, shared how the platform’s growth surpassed his early expectations.
Selar started with slow traction, and in 2020, Kendyson considered lowering transaction fees to boost growth. However, advice from his team helped him keep fees stable, ensuring healthy unit economics. Today, Selar processes daily transactions worth up to ₦20 million, far beyond the ₦2 million monthly volume he once dreamed of.
Daily Tech Nigeria gathered from Kendyson’s LinkedIn post today, “At the beginning, I thought reducing our fees would help us grow faster. But thanks to Yinka Omole, who stopped me, we kept our pricing because the commissions were already very small compared to international platforms. That decision made all the difference.”
He added, “I’m deeply grateful to all the amazing creators that trust us with their business today. This work means a lot to me and the whole team, and we will never let you down.”
Kendyson also hinted at exciting developments ahead: “We might be having a Selar Product Day soon. We’ve been working on many new things this year, and we want to share them all at once. So, stay tuned!”
Selar is Africa’s largest creator platform, helping users sell digital products, event tickets, and receive international payments. The company’s steady growth reflects the rising creator economy across Nigeria and beyond.
With ongoing innovation and community support, Selar aims to keep empowering creators to monetize their ideas effectively.
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